Where in the World - David Marcz and Lord Harri - Crowell Estate

Unlock the World with where in the world using what three words.

A killer prediction. A global app. A physical reveal they’ll never forget.

Your spectator names a famous landmark. They then call "stop" at three random words chosen from a deck of word cards. You guide them to enter those three words into the official What3Words platform—on their phone. No app? No problem. The QR code on the card box takes them straight to the What3Words website, which works exactly the same.

The words are entered.

The anticipation builds.

And somehow… the three words land precisely on the exact landmark they named at the beginning.

But you don’t stop there.

You open your card box—and produce a miniature, physical representation of the landmark they chose. A true “how is that even possible?” moment that hits hard, and feels personal.

This isn’t just a clever concept—it’s a proven worker.

Magicians around the world are performing this in walk-around, parlour, and corporate settings with powerful results.

Even the CEO of What3Words was blown away, personally inviting us to their headquarters to perform for the entire team and shoot the official trailer.

No app switching. No stooges. Just bold, beautiful, modern magic—powered by three tiny words and one huge impact.